The highest-ROI listing you already own.

Most local businesses claimed their Google Business Profile years ago, filled in the basics, and never logged in again. That's the problem. GBP isn't a directory listing — it's a living product that Google reads constantly to decide who shows up in the Map Pack, who gets featured in AI Overviews, and whose phone rings.

Common issues we see on first audit: wrong primary category, missing service categories, no products, fewer than five photos, no posts in the last six months, unanswered Q&A from competitors, inconsistent NAP between GBP and the website, and review counts that have plateaued because no one's asking.

Categories. Primary category is the biggest single ranking lever inside GBP. We map your services to the right primary plus a stack of secondary categories that broadens match-type coverage without diluting relevance.

Services and products. Every service you offer gets a populated entry with a description optimized for both Google search and AI extraction. Products show up in your knowledge panel and in Maps results.

Photos and posts. Geotagged photos, a steady cadence of posts, and a properly tagged service area. Google rewards activity; we set up a sustainable cadence you can actually maintain.

Reviews. A short, friction-free review request flow embedded in your customer experience — email, text, QR code on invoices. Keyword-rich reviews boost ranking for the exact terms you want to be found for.

Q&A. We seed the Q&A section with your most common buyer questions and answer them publicly. AI Overviews pull from this section directly.

If your profile is suspended, soft-disabled, or has duplicates competing with itself, we handle the reinstatement appeal and merge process. Most cases are recoverable — but the longer you wait, the more historical signal you lose.

We work with service-area businesses across Wallingford, Meriden, Hamden, North Haven, Cheshire, Branford, New Haven, and the broader CT corridor. Local search in Connecticut is competitive — overlapping town boundaries, established incumbents, and a known GBP spam problem. Proper category and proximity optimization is the difference between ranking and disappearing.