SEO
SEO Basics Every Founder Should Own (Even If You Hate Marketing)
SEO is not magic and it is not a black box. It is the discipline of making it obvious to Google what your business does, who it serves, and why anyone should trust it. That is it.
The five things every founder must own: a unique title tag on every page, a meta description that reads like an ad, one H1 per page that names the offer, fast image loading, and a sitemap submitted to Google Search Console.
Get those right and you are already ahead of 80% of small business websites. Get them wrong and no amount of blog content will save you.
Frequently Asked Questions
What are the SEO basics every small business should have?+
A unique title tag on every page, a meta description that reads like an ad, one H1 per page that names the offer, fast image loading, and a sitemap submitted to Google Search Console.
Do I need to hire an SEO agency to get these right?+
No. These five basics are within reach of any founder or their web builder. A good website team wires them up as part of the build.
How important is submitting a sitemap to Google?+
Very. It tells Google every page you want crawled and speeds up indexing of new content, which matters for both traditional search and AI search.
Will blog content help if the SEO basics are broken?+
No. If the basics are broken, more content will not save your rankings. Fix the foundation first, then publish on top of it.
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