SEO
SEO Basics Every Founder Should Own (Even If You Hate Marketing)
April 22, 2026 · 6 min read · Miles Herrick
SEO is not magic and it is not a black box. It is the discipline of making it obvious to Google what your business does, who it serves, and why anyone should trust it. That is it.
The five things every founder must own: a unique title tag on every page, a meta description that reads like an ad, one H1 per page that names the offer, fast image loading, and a sitemap submitted to Google Search Console.
Get those right and you are already ahead of 80% of small business websites. Get them wrong and no amount of blog content will save you.
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