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The 2027 Housing Forecast Is Flat. Here's What That Means for Your Business
The forecast: flat prices, high rates, no crash
The October 2026 forecasts from Fannie Mae and the Mortgage Bankers Association agree: 2027 home prices rise only about 0.5 to 0.6 percent, existing-home sales stay near 4 million, and 30-year mortgage rates stay above 7 percent all year. Fannie Mae puts the rate at 7.5 percent; the Mortgage Bankers Association puts it at about 7.1 to 7.2 percent. Goldman Sachs is a bit softer on rates, seeing about 6.4 percent by the end of 2027, but still expects sales to dip slightly.
No major forecaster expects a crash. No one expects a quick rebound either. It is a grind.
What a flat market actually means
The number of buyers does not grow. The same customers chase the same work, and they hire the businesses they find first — the ones Google shows at the top and the ones AI names when a customer asks who to hire.
In a growing market, a weak online presence costs you a little. In a flat market, it costs you the job, because your competitor who shows up takes it.
What to do about it
Make sure your Google Business Profile is complete and current, your reviews are recent and answered, your business name and details read the same everywhere online, and your website answers the questions customers actually ask. That is the raw material Google and AI read when they decide who to name.
If you want to know how your business looks right now, request an Instant Online Visibility Report at quickflipdigital.com and I will run it and send it to you myself.
— Miles Herrick, QuickFlip Digital
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